What Is the Gross Rating Points (GRP)for a Media Schedule

question 48

Multiple Choice

What is the gross rating points (GRP) for a media schedule that reaches 60 percent of homes with an average exposure frequency of 4 and impact of 1.5?

• A) 15
• B) 160
• C) 360
• D) 240
• E) 10

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Definitions:

Internalized Oppression

The process by which individuals come to accept and live out the inaccurate myths and stereotypes applied to them by oppressors.

Externalized Projections

Defense mechanisms where individuals attribute their own unacceptable feelings, thoughts, or desires to others, often leading to misunderstanding and conflict in relationships.

Ideal Individual

An imagined person who embodies the perfect characteristics or virtues, often used as a model or standard to aspire to.

Androgynous

Describes an individual possessing or displaying both traditional masculine and feminine qualities, challenging binary gender norms.