Mountain Dew Is a Brand Known for Sponsorships of Adventure

question 21

Multiple Choice

Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?

• A) to enhance corporate image
• B) to express commitment to the community or on social issues
• C) to entertain key clients or reward key employees
• D) to create perceptions of key brand image associations
• E) to become part of a personally relevant moment in consumers' lives

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Definitions:

Code Noir

A decree originally passed by King Louis XIV of France in 1685, regulating the lives of slaves in French colonies, including provisions for their treatment and rights.

Queen Ann's War

A conflict between France and England from 1702 to 1713 that was fought in North America, part of the larger War of the Spanish Succession.

Diffusion

The process by which a cultural element is transmitted from one group or individual to another over time and space.

European Goods

Products and items produced in Europe, often traded to other parts of the world throughout history, significantly impacting global trade networks and indigenous cultures.