A School of Tuna Swimming in the Ocean Is

question 61

Multiple Choice

A school of tuna swimming in the ocean is

• A) nonexcludable and rival.
• B) excludable and rival.
• C) nonexcludable and nonrival.
• D) excludable and nonrival.

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Definitions:

Marketing Program

A comprehensive plan that integrates all marketing efforts, from advertising and promotions to online presence, designed to achieve specific business objectives.

Advertising

The act of promoting products, services, or brands through various media channels to attract and engage consumers.

Marketing Manager's Controllable Factors

Elements such as product, price, place, and promotion that marketing managers can directly manipulate to achieve marketing objectives.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically including product, price, place, and promotion.