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-Dell and Gateway must decide whether to lower their prices, based on the potential economic profits shown in the payoff matrix above. (The profits are in millions of dollars.) In the Nash equilibrium
Hedonists
Individuals who believe that the pursuit of pleasure is the most important goal of human life.
Categorical Imperative
A foundational concept in Kantian moral philosophy asserting that one must act according to maxims that can be universally applied as a law for everyone.
Golden Rule
A moral maxim that encourages treating others as one would like to be treated, found in many religions and ethical systems.
Deontology
A normative ethical theory that emphasizes duties and rules, holding that actions are morally obligatory, permissible, or forbidden primarily in virtue of their adherence to objective moral norms.
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