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Kellogg's and General Mills are two of the dominant breakfast cereal manufactures in the U.S. Each firm can either sign or not sign an exclusive contract with an Olympian gold-medal athlete to appear on the cover of a cereal box. Both Kellogg's and General Mills have signed athletes in 2008, Michael Phelps and Nastia Liukin, respectively. What does this suggest about the outcome of the oligopoly game?
Source Factors
Characteristics of the communicator or source of information that affect the persuasiveness or effectiveness of the communication.
Mechanic
A skilled worker who repairs and maintains machinery, vehicles, or other mechanical equipment.
Drunk Driving
The act of operating a motor vehicle while under the influence of alcohol, which impairs cognitive and motor skills.
Persuasion
The act of convincing others to change their attitudes, beliefs, or behaviors through argument, appeal, or explanation.
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