The WaveHouse on Mission Beach in San Diego Features the Bruticus

question 345

Multiple Choice

The WaveHouse on Mission Beach in San Diego features the Bruticus Maximus, a ten foot wave, which tests the skills of even the most talented surf and wake board riders on the planet. WaveHouse is the only place in San Diego where this service is offered. You can ride B. Max for $40 for the first hour, $33 for the second hour, and $26 for the third hour. Why would WaveHouse charge different prices for each subsequent hour of riding?

• A) To capture consumer surplus among groups of buyers
• B) To capture consumer surplus among units of a good
• C) To create customer loyalty
• D) To encourage skill development

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Definitions:

Monopolist

An individual or firm that is the sole provider of a good or service, possessing significant market power over prices and output.

AC

Average Cost, also referred to as the cost per unit of output, often used interchangeably with Average Total Cost.

Deadweight Loss

The reduction in economic performance that is seen when a good or service fails to achieve the equilibrium in a free market.

Perfectly Competitive Industry

An industry structure characterized by many small firms, homogeneous products, and free entry and exit, leading to price-taking behavior.