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If the minimum efficient scale of a firm is small relative to the demand for the good, then
Innovation
The process of creating new ideas, products, or methods that bring something new or improved to the market.
Commercialization
The process of bringing new products or services to market, including production, distribution, marketing, and sales strategies.
Efficiency-Enhancing Innovations
Changes to existing products or ideas that make them lower cost.
Market-Creating Innovations
Innovations that generate new markets by fulfilling unmet needs or creating new categories of products or services.
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