Scarcity Is a Situation in Which

question 125

Multiple Choice

Scarcity is a situation in which

• A) people cannot satisfy all their wants.
• B) most people can get only bare necessities.
• C) people can satisfy all their wants.
• D) some people can get all they want and some cannot.

---

Definitions:

Marketing Message

The core message conveyed by a brand or company to its target audience with the aim of informing, persuading, or reminding about its products or services.

Attitude Object

Any entity towards which an individual holds a specific positive or negative evaluation, feeling, or predisposition.

Brand Loyalty

The tendency of consumers to continually purchase one brand's products over competing brands due to a perceived superiority or emotional attachment.

High Involvement

Refers to a significant investment of time, effort, or money in a decision-making process, often associated with products or services seen as important or risky.