________ Is Another Form of Word of Mouth That Encourages

question 24

Multiple Choice

________ is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online.

• A) Buzz marketing
• B) Viral marketing
• C) Guerrilla marketing
• D) Motivational marketing
• E) Internal marketing

---

Definitions:

Market Position

The standing of a company or its products in the eyes of customers relative to its competitors, often measured by market share, reputation, and customer preference.

Global Coffee Beans Producer

An entity or country engaged in the large-scale cultivation and export of coffee beans across the world.

Focus Strategy

A business approach where a company concentrates its resources on entering or expanding in a narrow market or industry segment.

Financial Services

Industries and businesses that manage money, including banks, investment companies, insurance companies, and real estate firms.