Apple Created a Lot of Publicity Before the Release of Its

question 51

Multiple Choice

Apple created a lot of publicity before the release of its tablet computer, i-pad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

• A) buzz
• B) stealth
• C) ambush
• D) undercover
• E) direct

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Definitions:

Conduct Disorder

A range of antisocial types of behavior displayed in childhood or adolescence, characterized by aggression toward people and animals, destruction of property, deceitfulness, theft, and serious violations of rules.

Oppositional Defiant Disorder

A mental health disorder diagnosed in children and adolescents characterized by a persistent pattern of defiant, disobedient, and hostile behavior towards authority figures.

Problem-solving Skills

Abilities that enable an individual to effectively approach and resolve a variety of situations, challenges, or complexities.

Conduct Disorder

A mental health disorder diagnosed in children and adolescents characterized by a repetitive and persistent pattern of behavior violating the basic rights of others or major societal norms.