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Instruction 8.1:
For the following problem(s) , consider these debt strategies being considered by a corporate borrower. Each is intended to provide $1,000,000 in financing for a three-year period.
• Strategy #1: Borrow $1,000,000 for three years at a fixed rate of interest of 7%.
• Strategy #2: Borrow $1,000,000 for three years at a floating rate of LIBOR + 2%, to be reset annually. The current LIBOR rate is 3.50%
• Strategy #3: Borrow $1,000,000 for one year at a fixed rate, and then renew the credit annually. The current one-year rate is 5%.
-Refer to Instruction 8.1. After the fact, under which set of circumstances would you prefer strategy #1? (Assume your firm is borrowing money.)
Litigation Crisis
A situation where a business or individual faces significant legal challenges that could adversely affect their public image, finances, and overall stability.
Product Crisis
A situation where a defect or negative revelation about a product significantly impacts a company's reputation and customer trust.
Image Restoration Theory
A framework outlining strategies an individual or organization can use to repair their reputation following a crisis.
PR Professionals
Individuals skilled in managing and enhancing the public image and relationships of organizations or individuals.
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