________ Has Three Characteristics: (1)it Is a Source of Competitive

question 19

Multiple Choice

________ has three characteristics: (1) it is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits; (2) it has applications in a wide variety of markets; and (3) it is difficult for competitors to imitate.

• A) Core competency
• B) Market sensing process
• C) Corporate social responsibility
• D) Strategic business unit
• E) Philanthropy

Recognize the applicability of global segmentation.

Comprehend the use of perceptual mapping as a competitive analysis tool.

Discuss the challenges and strategies of market segmentation in international markets.

Understand the concept and importance of market segmentation in business.

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Definitions:

Simplified Employee Pension

A Simplified Employee Pension (SEP) is a retirement plan that allows employers to make contributions to the retirement accounts of their employees, simplifying the process for small businesses.

Annual Contribution

The amount of money an individual contributes to a retirement, investment, or savings account within a single fiscal year.

Age 50

A reference to individuals who are fifty years old, often used in contexts that involve age-specific criteria or considerations, such as retirement planning or age-based discounts.

Retirement Plan

A financial arrangement designed to replace employment income upon retirement, often offering tax benefits.