As Kodak Addresses the Digital Revolution Taking Over the Photographic

question 81

Multiple Choice

As Kodak addresses the digital revolution taking over the photographic industry, it wants customers to see it as a leader in digital photography. Thus, it is moving away from the production of film roll cameras. This would be an example of which of the following value creation steps?

• A) abandoning current product lines
• B) changing the corporate vision
• C) repositioning the company's brand identity
• D) redoing the corporate logo
• E) realigning core competencies

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Definitions:

Pragma Love

A practical form of love based on mutual benefit, understanding, and long-term interests, rather than purely emotional attachment.

Exchange Theory

A social theory that describes social relationships as transactions where individuals seek to maximize rewards and minimize costs in interactions with others.

Reciprocal

Involving mutual action or relationship where two or more entities give and receive something of equivalent value or effect.

Stressful

Involving or causing a state of mental or emotional strain or tension.