The First Step in the Business Unit Strategic-Planning Process Deals

question 83

Multiple Choice

The first step in the business unit strategic-planning process deals with which of the following?

• A) formulate goals
• B) define business mission
• C) implement strategies
• D) execute programs
• E) conduct SWOT analysis

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Definitions:

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of payroll, inventories, and other short-term liabilities.

Money Market Securities

Short-term financial instruments, typically with high liquidity and short maturities, traded in the money market.

Registration Statement

A set of documents, including a prospectus, filed with a regulatory body to register a company's securities for sale to the public.

Prospectus

A document disclosing the details of a security and the underlying business to prospective investors.