MasterCard and Visa May Team Up with University Alumni Associations

question 122

Multiple Choice

MasterCard and Visa may team up with university alumni associations to offer affinity credit cards that typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card. The best description of this form of alliance would be a ________.

• A) product alliance
• B) logistics alliance
• C) pricing collaboration
• D) network alliance
• E) promotional alliance

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Definitions:

Concrete-Operational Children

Children in the Piagetian stage (approximately age 7-12) who can think logically about concrete objects and events.

Decentration

A cognitive developmental term referring to the ability to consider multiple aspects of a situation rather than focusing on a single perspective.

Transitivity

The principle that if A > B and B > C, then A > C.

Concrete-Operational Children

Describes children typically aged 7 to 11 years old who are in a developmental stage where they can logically think about concrete events but have difficulty understanding abstract or hypothetical concepts.