Jaguar Has Full Manufacturing Costs of Their S-Type Sedan of £22,803

question 60

Multiple Choice

Jaguar has full manufacturing costs of their S-type sedan of £22,803. They sell the S-type in the UK with a 20% margin for a price of £27,363. Today these cars are available in the U.S. for $55,000 which is the UK price multiplied by the current exchange rate of $2.01/£. Jaguar has committed to keeping the U.S. price at $55,000 for the next six months. If the UK pound appreciates against the USD to an exchange rate of $2.15/£, and Jaguar has not hedged against currency changes, what is the percentage margin the company will realize given the new exchange rate?

• A) 20.0%
• B) 15.3%
• C) 12.2%
• D) 7.2%

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Definitions:

Product Design

The process of creating a new product to be sold by a business to its customers, focusing on specifications, features, and appearance.

Enhance Productivity

To enhance productivity means to increase the efficiency and output of a process, system, or organization, often through improvements in methods, technologies, or resources.

Environmentally Sound

Practices or products designed in a way that minimizes harmful impacts on the environment and conserves natural resources.

Quality Function Deployment

A systematic approach to design based on a close awareness of customers' desires, with the aim of translating those desires into the target design.