Pager, a Simple Personal Device for Short Messages, Became Famous

question 67

Multiple Choice

Pager, a simple personal device for short messages, became famous in the 1990s. Troveron Communications launched a pager in the early twenty-first century. Due to the introduction of mobile phones and text messaging, the pager industry was on a decline. The company's innovations were not well received by the market and the product became a failure. Which of the following is the most likely reason for the product's failure in this case?

• A) poor launch timing of the product
• B) a small and fragmented target market
• C) high cost of development
• D) social and economic constraints
• E) hasty product development

---

Definitions:

Indirect Approach

A communication strategy where the main point or request is presented after providing background information or rationale.

Persuasive Approach

A method of communication aimed at influencing the attitudes, beliefs, or behaviors of others through argument, reasoning, or appeal.

Negative Message

A communication that conveys bad news, rejection, or a negative outcome to the recipient.

Business Relationships

Connections and interactions between individuals or entities in a professional context, often built on trust, mutual benefits, and communication.