In an Attempt to Improve the Product, a Company That

question 135

Multiple Choice

In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

• A) attribute listing
• B) mind mapping
• C) morphological analysis
• D) lateral analysis
• E) reverse analysis

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Definitions:

Capitalism

An economic system characterized by private or corporate ownership of capital goods, by investments that are determined by private decision, and by prices, production, and the distribution of goods that are determined mainly by competition in a free market.

Machinic Assemblage

A concept in Deleuzian theory referring to a collection of heterogenous elements, both organic and inorganic, that come together to form a functional unit or network.

Biomedia

The intersection of biology with digital media and technology, often involving the manipulation of biological data for informational and communicative purposes.

Affect

Affect refers to the experience of feeling or emotion, and in psychology and sociology, it is studied to understand how emotions influence human behavior.