Modern Firms Use the ________ Concept Testing Tool to Design

question 62

Multiple Choice

Modern firms use the ________ concept testing tool to design products on a computer and then produce rough models to show potential consumers for their reactions.

• A) morphological analysis
• B) rapid prototyping
• C) concept testing
• D) perceptual mapping
• E) conjoint analysis

---

Definitions:

Wish

A desire or hope for something to happen or be the case, often without an expectation of actual realization.

Rapid Eye Movements

Quick movements of the eyes that occur during certain stages of sleep, particularly REM sleep, which is associated with dreaming.

Contradictory Information

refers to data or statements that are in direct opposition to each other, making it impossible for both to be true at the same time.

Hypnosis

A state resembling trance where focus and suggestibility are increased, commonly utilized for healing purposes.