Which of the Following Methodologies Takes the List of Desired

question 42

Multiple Choice

Which of the following methodologies takes the list of desired customer attributes (CAs) generated by market research and turns them into a list of engineering attributes (EAs) that engineers can use?

• A) quality control processes
• B) quality function deployment
• C) rapid prototyping
• D) marketing control
• E) control system formation

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Definitions:

Strategic Marketing Planning Process

A methodical approach focused on developing marketing strategies through analyzing competitive environments, market trends, and organizational objectives.

Planning Phase

The part of the strategic marketing planning process when marketing executives, in conjunction with other top managers define the mission or vision of the business and evaluate the situation by assessing how various players, both in and outside the organization, affect the firm’s potential for success.

Licensing Requirements

Regulations and criteria set by authorities that individuals or businesses must meet to legally operate in certain professions or activities.

Market Development

A growth strategy in which a company aims to increase market share by promoting existing products, or introducing new products, into new markets or segments.