Which of the Following Is the Mental Step in Consumer-Adoption

question 110

Multiple Choice

Which of the following is the mental step in consumer-adoption process where the customer starts considering whether to try the innovation?

• A) adoption
• B) trial
• C) awareness
• D) evaluation
• E) interest

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Definitions:

Second Grade

An educational level following first grade, typically involving students aged 7 to 8, focusing on developing basic math, reading, and writing skills.

Third Grade

A year or level of education in primary schools in various education systems, typically involving children ages 8 to 9.

Treisman's Attenuation Theory

A theory proposed by Anne Treisman that suggests information is processed at varying levels of attention, where some stimuli are attended to less intensely but not completely filtered out.

Lowered Thresholds

A decrease in the minimum level of stimulus intensity required to produce a perceptible sensation or response.