Companies Can Run the Same Marketing Communications Programs as Used

question 11

Multiple Choice

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

• A) product communications
• B) market development
• C) dual adaptation
• D) diversification
• E) communication adaptation

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Definitions:

Sex Hormones

Chemical substances that serve as messengers affecting the function of specific target organs responsible for secondary sex characteristics and reproductive activity.

Steroids

A class of lipids that have a basic structure consisting of four linked carbon rings, and include many hormones, alkaloids, and vitamins.

Terpenes

A large and diverse class of organic compounds, produced primarily by plants, that are the major components of essential oils.

Isoprene

A common organic compound with the formula C5H8, used as the monomer unit in the natural synthesis of rubber and other terpenes.