If a Company Adapts or Changes Both the Product and the Communications

question 134

Multiple Choice

If a company adapts or changes both the product and the communications, the company engages in a process called ________.

• A) straight extension
• B) product reinvention
• C) product adaptation
• D) dual adaptation
• E) full adaptation

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Definitions:

Retail Inventory Method

The retail inventory method is an accounting technique used by retailers to estimate their inventory's ending balance/cost based on the relationship between the cost of merchandise and its retail price.