Examlex
Once a company decides to target a particular country, it must determine the best mode of entry. Its broad choices are indirect exporting, direct exporting, licensing, joint ventures, and direct investment.
Trustworthy Sources
Entities or individuals considered to provide reliable and accurate information, gaining the confidence of others through integrity and credibility.
Communication-Persuasion Paradigm
A research paradigm that conceptualizes persuasion attempts in terms of source, message, target, channel, and impact—that is, who says what to whom by what medium with what effect.
Persuasion Attempt
An effort made to convince or influence someone to change their beliefs, attitudes, or behaviors through argument, appeal, or reasoning.
Components
Fundamental parts or elements that combine to form a whole system or structure.
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