Which of the Following Is True Regarding a Matrix-Management Organization

question 128

Multiple Choice

Which of the following is true regarding a matrix-management organization?

• A) It proves to be cost-effective in the long run.
• B) It often creates conflicts regarding authority and responsibility for marketing activities.
• C) It hampers the flow of information among marketing personnel.
• D) It fosters a strong sense of accountability for performance among product and market managers.
• E) It is best suited to companies that offer a small range of products to niche markets.

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Definitions:

Sporting Apparel

Clothing designed specifically for sports participation, including items such as jerseys, shorts, and athletic shoes.

Marketing Plan

A detailed plan or guide that illustrates a company's marketing and advertising strategies for the upcoming period.

Marketing Exchange

The process through which two or more parties transfer goods, services, or ideas in return for something of value.

Supply Chain Logistics

Overseeing the movement and storage of goods, services, raw materials, in-progress inventory, and final products from where they originate to where they are consumed.