Examlex
Which of the following represents the objective of a social marketing campaign aimed at changing people's values?
Moral Worth
The value or respectability of actions or decisions based on ethical principles.
Motive
A reason for doing something, especially one that is hidden or not obvious.
Subjective Plan
A course of action based on personal perspectives, feelings, or opinions rather than objective evidence or analysis.
Imperative
Something that is necessary or of great importance, often used in the context of commands or duties.
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