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In interviews with parents of children with chronic illnesses, the following four themes emerged: access to information and services, __________ barriers, school and community inclusion, and family support.
Marketing Program Section
A portion of a marketing plan that outlines specific actions, tactics, and strategies to achieve marketing objectives.
Marketing Mix Elements
Components of marketing strategy, traditionally identified as product, price, place, and promotion, used to meet the needs of a target market.
Environmental Forces
External factors and influences that affect an organization's performance and strategies, including technological, regulatory, and competitive elements.
Target Market
A distinct category of consumers intended by an organization to receive its products and services.
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