Few Consumers Actually Delete Cookies Frequently

question 86

True/False

Few consumers actually delete cookies frequently. When customers do not delete cookies, they expect customized marketing appeals and deals.

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Definitions:

Market Niche

A specialized segment of the market for a particular kind of product or service.

Positioning Approach

A marketing strategy that aims to establish a brand or product in a specific way in the minds of the target consumers.

Competitive Repositioning

A strategic approach in marketing where a company changes its place in the marketplace to compete more effectively with rivals.

Product Repositioning

Changing the place a product occupies in a consumer’s mind relative to competitive products.