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Secondary beliefs and values are passed on from parents to children and reinforced by major social institutions, making them very difficult to change by marketers.
Terms Of Sale
Conditions agreed upon by the buyer and seller covering payment, delivery, and warranties, which define the responsibilities of each party in a transaction.
Inventory
The raw materials, work-in-process products, and finished goods that are considered to be the portion of a business's assets that are ready or will be ready for sale.
Credit
The ability of a borrower to obtain funds from a lender under agreed conditions.
Required Rate
The minimum return that investors expect to earn from an investment, determining the value of an investment.
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