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Suppose Redbus, a Player in the Small Car Market, Is

question 63

Essay

Suppose Redbus, a player in the small car market, is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market. If interviewing consumers is not practical, what alternative technique might it resort to?


Definitions:

Proprioception

The awareness of the positioning and coordination of one's body parts, along with the amount of force being applied during physical activity.

Sensory Receptors

Specialized cells or nerve endings that respond to changes in the environment by generating electrical signals.

Meissner Corpuscles

Nerve endings in the skin that are specialized to detect light touch sensitivity.

Pacinian Corpuscle

Named for Italian anatomist Filippo Pacini (1812–1883). See lamellated corpuscle.

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