If a Marketing Researcher Decides to Use a Likert Scale

question 125

True/False

If a marketing researcher decides to use a Likert scale, the researcher has chosen a technique wherein the respondent reviews a statement that shows the amount of agreement/disagreement with some product, service, or concept.

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Definitions:

MRTS

The Marginal Rate of Technical Substitution; the rate at which one input can be substituted for another input in the production process, while keeping the output level constant.

Rawlsian View

A philosophical approach to justice that emphasizes fairness and equality, proposing principles to structure society in a way that benefits the least advantaged members.

Equity

The ownership interest in a corporation in the form of common stock or preferred stock, representing a share of the company's assets and profits.

Utilitarian View

A perspective in ethics and philosophy that emphasizes the greatest happiness or utility for the greatest number as the primary consideration in decision making.