The Process of Building, Maintaining, and Using Customer Databases and Other

question 2

Multiple Choice

The process of building, maintaining, and using customer databases and other databases for the purpose of contacting, transacting, and building customer relationships is called ________.

• A) data warehousing
• B) data mining
• C) database marketing
• D) participatory marketing
• E) permission marketing

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Definitions:

Incompatible Motivations

When two or more motives or desires conflict, making it challenging to satisfy them simultaneously.

Cardiovascular Disease

A class of diseases that involve the heart or blood vessels, encompassing conditions such as coronary artery disease and stroke.

Pulmonary Disease

A general term referring to disorders that affect the lungs and other parts of the respiratory system.

Constructive Coping

Adaptive strategies for managing stress and resolving problems that contribute to personal growth and positive outcomes.