Club Membership Programs That Are Open to Everyone Who Purchases

question 38

Multiple Choice

Club membership programs that are open to everyone who purchases a product or service ________.

• A) are more powerful long-term loyalty builders than limited-membership clubs
• B) will not help a company attract customers from competitors
• C) prevent those with only a fleeting interest in a company's products from joining
• D) are useful for building a database of customers but are not very good as long-term loyalty builders
• E) are useless unless there are fees and membership conditions

Differentiate between e-commerce and social commerce.

Identify elements and characteristics of social commerce strategies (such as advocacy, transparency, infectiousness, and reciprocity).

Comprehend consumer decision-making steps in the context of social commerce.

Understand how consumer trust in product reviews is influenced.

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Definitions:

Major Depression With Perinatal Onset

Serious maternal depression following delivery; characterized by sadness, apathy, and feelings of worthlessness.

Insomnia

A common sleep disorder characterized by difficulties in falling asleep, staying asleep, or receiving restorative sleep, leading to daytime impairments.

Respiratory Distress Syndrome

Weak and irregular breathing, typical of preterm babies.

Preterm Babies

are infants born before 37 weeks of pregnancy have been completed, often requiring specialized care due to their underdeveloped bodies and organs.