Phil Langston Has Just Ordered a Number of Expensive Executive

question 28

Multiple Choice

Phil Langston has just ordered a number of expensive executive gifts that he will be sending as an appreciation token to a select few customers from his client database. In which of the following ways is Mr. Langston most likely using his database?

• A) to identify prospects
• B) to decide which customers should receive a new sales offer
• C) to deepen customer loyalty
• D) to avoid serious customer mistakes
• E) to beat the competition to a sale

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Definitions:

Body Dysmorphic Disorder

Body Dysmorphic Disorder is a mental health condition characterized by obsessive concern over perceived defects or flaws in one's physical appearance, often leading to significant distress or impaired functioning.

Perceived Body Defects

Flaws or imperfections in one's physical appearance that are observed or believed to be present by the individual, regardless of their actual existence.

Limbic System

An intricate assembly of nerve systems and networks within the brain, incorporating multiple regions close to the cortex's boundary that manage instinct and mood. It governs fundamental emotions (such as fear, joy, and anger) and primal urges (like appetite, sexual desire, dominance, and parental care).

Stress Hormones

Biochemical substances, such as cortisol and adrenaline, released by the body in response to stress, affecting physical and psychological well-being.