CJ's Is a Clothes Retailer That Grew from a Single

question 67

Essay

CJ's is a clothes retailer that grew from a single store into a chain over a few years. The key service characteristic during CJ's early years was a personalized customer relationship, and the company continues to collect information about its customers and maintain a database. Recently, however, CJ's has been losing customers to competitors as the expansion has made it difficult to personalize services. How can CJ's use its customer database to reactivate customer purchases?

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Definitions:

Symbolic Interactionists

Sociologists who focus on the symbolic aspect of social interactions and how people interpret and give meaning to social cues and communication.

Mate Selection

The process by which individuals choose partners, influenced by various factors including social norms, personal preferences, and cultural practices.

Sociological Research

The process of collecting data, conducting empirical studies, and analyzing societal behavior to understand social processes, structures, and phenomena.

Full House

A term originating from poker that refers to a hand containing three cards of one rank and two cards of another rank; also a popular American sitcom that aired from 1987 to 1995.