Gordon Jones Is Considering Purchasing a Computer from Best Buy

question 2

Multiple Choice

Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to short-list only those computers, that score at least a seven on his scale on all three characteristics. Which of the following choice heuristics has he chosen?

• A) elimination-by-aspects heuristic
• B) lexicographic heuristic
• C) conjunctive heuristic
• D) anchoring and adjustment heuristic
• E) representativeness heuristic

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Definitions:

Self-Awareness

The conscious knowledge of one's own character, feelings, motives, and desires.

Relational Transparency

A leadership behavior that involves being open and honest in one’s communications and actions, fostering trust and authenticity.

Optimism

The tendency to hold a hopeful and positive outlook towards future outcomes.

Critical Life Event

A significant occurrence that has a profound impact on an individual's life and perspective.