________ Refers to the Manner in Which Consumers Code, Categorize

question 145

Multiple Choice

________ refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.

• A) Cost accounting
• B) Financial accounting
• C) Behavioral accounting
• D) Mental accounting
• E) Factual accounting

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Definitions:

Gardner's Theory

Refers to Howard Gardner's theory of multiple intelligences, which proposes that people have different kinds of intelligences, such as linguistic, logical-mathematical, and musical, among others.

Linguistic

Pertains to language, including its structure, use, and the study of how words and their construction create meaning.

Bodily-Kinesthetic

Pertains to the capacity to use one's body in highly differentiated and skilled ways, for expressive as well as goal-directed purposes.

Romantic

Pertaining to, characterized by, or given to the expression of love and affection.