Consumers Who Are Highly Sensitive to How Others See Them

question 84

Multiple Choice

Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.

• A) change agents
• B) self motivators
• C) self monitors
• D) self adapters
• E) opinion leaders

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Definitions:

Limited Partner

An investor in a limited partnership who is not personally liable for the partnership's debts beyond the amount of their investment.

General Partner

An owner of a partnership who has unlimited personal liability for the debts and obligations of the business and can participate in its management.

Certificate of Limited Partnership

A legal document filed with a governmental body to form a limited partnership.

Oral Agreement

A contract that has been agreed to by speaking rather than in writing. Although legally binding, they are often harder to prove in court.