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A Consumer Is Persuaded to Buy a Product by a Message

question 26

Multiple Choice

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ to arrive at this purchase decision.


Definitions:

Cognitive Social Learning Theory

A theory that emphasizes the role of observation, imitation, and modeling in the acquisition of behaviors, attitudes, and emotional reactions.

Socialized

Process by which individuals learn and adopt the norms, values, and behaviors appropriate to their society.

Gender Roles

The social and behavioral norms prescribed for individuals based on their perceived or actual gender in a given society.

Glans Penis

The head of the penile shaft.

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