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According to Herzberg's Two-Factor Theory, Satisfiers Will Make the Major

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True/False

According to Herzberg's two-factor theory, satisfiers will make the major difference as to which brand the customer buys.

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Definitions:

Normal Balance

the side (debit or credit) on which increases to an account are recorded, based on the type of account (asset, liability, equity, revenue, or expense).

Contra-Asset

An account that offsets or reduces the balance of a related asset account, such as accumulated depreciation.

Allowance for Doubtful Accounts

An estimation recorded on financial statements reflecting the amounts expected to be uncollected from accounts receivable.

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