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According to PRIZM, the ________ Cluster Is Characterized as Being

question 141

Multiple Choice

According to PRIZM, the ________ cluster is characterized as being in their late forties and fifties, college-educated, upper-middle-class homeowners that married late, and are still raising children in comfortable suburban subdivisions and pursuing kid-centered lifestyles.


Definitions:

Customer Participation

Customer participation refers to the involvement of customers in the production or delivery process of a service, which can influence satisfaction and service quality.

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