There Are Several Major Segmentation Variables That Might Be Used

question 86

Essay

There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three.

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Definitions:

Direct Method

A cash flow statement preparation approach that lists major categories of gross cash receipts and payments.

Cost of Goods Sold

The direct costs attributable to the production of the goods sold by a company, including materials and labor.

Beginning Balances

The balances of accounts at the start of an accounting period, carried forward from the end of the previous period.

Accounts Receivable

The amount customers are yet to pay a company for goods or services that have already been delivered or performed.