Which of the Following Statements About Market Segmentation Is True

question 44

Multiple Choice

Which of the following statements about market segmentation is true?

• A) It involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
• B) It is a process of evaluating each segment's attractiveness and selecting one or more to enter.
• C) It is a process of creating an image or identity of the product in the minds of the target market.
• D) It is a process of identifying and profiling distinct groups of buyers who differ in their needs and wants.
• E) It is the quality of how marketers go to market with the goal of optimizing their spending to achieve good results.

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Definitions:

Family Branding

A marketing strategy where a single brand name is used for selling multiple related products.

Global Branding

The process of designing, creating, and applying a brand name, logo, and unified marketing strategy across different countries and cultures to maintain a consistent brand image worldwide.

Multibranding

A marketing strategy in which a company sells multiple brands in the same product category, targeting different market segments.

Brand Licensing

The process by which a company allows another organization to use its brand name, logo, or product characters in exchange for a fee or royalties.