Robert Is the Owner of an Automobile Manufacturing Company

question 51

Multiple Choice

Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

• A) occupation
• B) family size
• C) benefits
• D) nationality
• E) user status

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Definitions:

Partnership Interest

An individual's or entity's ownership share in a partnership, reflecting the holder’s proportionate part of the partnership's profits or losses.

Disposal

The act of getting rid of something, especially by throwing it away or by selling or giving it to someone.

Guaranteed Payment

Payments made to a partnership's partner that are guaranteed without regard to the partnership's income.

Partnership Basis

The amount invested in a partnership by each partner, including cash, property, and the partner's share of partnership debt.