If a Marketing Researcher Uses Such Names (Categories)as Blue Blood

question 78

Multiple Choice

If a marketing researcher uses such names (categories) as Blue Blood Estates, Winner's Circle, Hometown Retired, or Shotguns and Pickups, when doing segmentation research, the marketing researcher is using ________ clusters.

• A) PRIZM
• B) behavioral
• C) psychographic
• D) demographic
• E) VALS

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Definitions:

W-3

A tax form used in the United States to transmit wage and tax information from employers to the Social Security Administration.

Transmittal

The process or document involved in sending something from one person or place to another.

FICA-OASDI

Federal Insurance Contributions Act - Old Age, Survivors, and Disability Insurance, a U.S. payroll tax funding Social Security.

FUTA

Stands for Federal Unemployment Tax Act, which imposes a payroll tax on employers to help fund state workforce agencies.