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Jose and Erika Have Just Divorced

question 152

Multiple Choice

Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?


Definitions:

Customer Demand

The desire of purchasers, consumers, clients, or end-users to buy goods or services in a given timeframe at a specific price.

Meeting Customer Demand

The process of ensuring that a company's products and services meet or exceed the expectations and needs of its customers.

Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner using optimally planned logistics to create a finished product much faster than with traditional methods.

BMW

Bayerische Motoren Werke AG, a German multinational company which produces luxury vehicles and motorcycles.

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