If a Marketer Is Seeking to Segment a Business Market

question 55

Multiple Choice

If a marketer is seeking to segment a business market, which of the following variables is generally felt to be the most important?

• A) personal characteristics
• B) demographic variables
• C) situational factors
• D) operating variables
• E) purchasing approaches

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Definitions:

Nicotine

A potent parasympathomimetic alkaloid found in the nightshade family of plants that acts as a stimulant in small doses.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, often used recreationally and known for its potential for abuse and addiction.

Monosodium Glutamate (MSG)

A sodium salt of glutamic acid, used as a flavor enhancer in foods, with its safety being subject to debate.

Toxic Effects

Harmful impacts on an organism or cell caused by substances or environmental factors, often leading to damage or dysfunction.