Marketers Usually Identify Niches by ________

question 38

Multiple Choice

Marketers usually identify niches by ________.

• A) dividing a segment into subsegments
• B) conducting VALS tests
• C) allowing consumers to gravitate toward product brands
• D) examining the demographics section of the handbook of marketing
• E) producing products that can be used in a variety of ways

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Definitions:

Disadvantage

A circumstance or condition that unfavorably affects someone, reducing their chances of success.

Own Ability

An individual's self-assessed competence or skill in a particular area.

Self-Serving Biases

Cognitive biases that lead to perceiving oneself in a favorable manner, often by attributing success to internal factors and failures to external factors.

Attributions

Explanations one gives for the causes of events, behaviors, and outcomes, often as internal (personal) or external (situational) factors.