To Be Useful, Market Segments Must Be Measurable

question 147

True/False

To be useful, market segments must be measurable.

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Definitions:

Hypoactive Bowel Sounds

Refers to decreased sounds of intestinal movement, potentially indicating slowed digestion or obstruction.

Jaundice

Yellow discoloration of the skin, mucous membranes, and sclera caused by greater-than-normal amounts of bilirubin in the blood.

Cathartic

Having the effect of cleansing or purging, especially emotionally or psychologically.

Therapeutic Effect

Desired benefit of a medication, treatment, or procedure.