There Are Several Major Segmentation Variables That Might Be Used

question 86

Essay

There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three.

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Definitions:

National Average

The mean value calculated from the available data that represents a norm or benchmark across a country.

Divorce Rate

The divorce rate is a statistical measure that represents the number of divorces per unit of population within a specified time period or demographic.

Confidence Interval

A range of values derived from sample statistics that is likely to contain the true value of an unknown population parameter.

Population Proportion

The fraction or percentage of a population that exhibits a particular characteristic or attribute.